🇬🇧 Photo Project “Synergy”

A single photo is a word taken out of context. Two photos are either the beginning of a history or a complete story. 

Each of the images unites the works that have been created for a variety of purposes: commercial photography, travel photography, art photo projects and random photos.

The images have been taken from different countries: from my Motherland Ukraine to Nepal.

This project is also a work with my own archives for the past 10 years. 

The aim was to combine the images from different times and cities to create new meanings.

The project is an ongoing project.

The viewers are encouraged to rethink the meaning of images and find their own reflections through their own experiences.

🇬🇧 Olga Drozd’s project “Synergy” somehow immediately moved me by her attitude towards the content of the visible world – she sees and thinks at the same time.

Most artists are positioned more simply - they are either visualists or conceptualists. Olga immediately conceptualises the visible, attempts to see some meaning and structure in it, without destroying the living nerve in the matter.

A wonderful move is to combine two compatible/incompatible/paradoxical photos into one visual whole. It turns out strange and beautiful, whilst creating the effect of synergy and visual resonance.

How was the idea behind the project born? Whilst combing through photo archives, meant for deletion. Suddenly, as a result of accidental comparison, it became apparent that on its own this trivial frame is not interesting, but in juxtaposition with a different structure it coincides with a fragment of reality, gaining totality and significance.

This way, Olga was putting together a puzzle.

A wonderful project. A wonderful sight. More precisely, the view which never ceases to amaze.”

Viktoria Burlaka,

for the art-platform "My contemporary art" , 2020